The Inspiration:
Silence! The set become quiet

This word signals the burst of energy built up on creative anticipation. They signify the start of something new and exciting.

The life of Sheik Majed is a "creativity show" which beings each morning at the moment the alarm clock fills the air.

The heavy scent of spice, rose and wood found in the fragrance form a representation of the built up tension experienced in every creative art form before it is released to its audience.

Whether it is the first step danced, the first note played or the first word spoken, it is that echoing moment of silence funneled through anticipation and creative tension that is the inspiration behind the fragrances.

The aesthetics of the written words have been inspired by the symbolism and seductive nature of the creative process and the muses behind the works.

The Bottle Design:
The visual imagery is captured succinctly and beautifully by up and coming Latvian/Australian photographer Nikija Biseniece. Nikija's photographs encompass her distinct style whilst encapsulating the essence and mystery found the world over in the feminine muse.