Welcome to Mayfair – a prestigious area of London where the ROJA flagship boutique can be found at The Burlington Arcade, located at 51 Piccadilly. Echoing the effortless grace of the ROJA woman, 51 POUR FEMME crafts an elegant accord of Fruits and Flowers on a Woody base.
 
Inspired by the ROJA customer, 51 is the scent of the quintessential uptown girl. With an eye for the the finest jewellery and a nose for the finest fragrances, living luxuriously is the only way she knows. A masterfully-crafted example of understated opulence, 51 is expertly-tailored to fit the woman who has it all. With an air of effortless grace she glides toward her personal playground – The Burlington Arcade.
 
“When I got the opportunity to open my own boutique, there was no question where I wanted it to be: The Burlington Arcade. Then came the challenge: How do I create the scent of the boutique?
 
I realized that the characters who frequent it are what has always made it what it is. On one side, I thought of our clientele, of the glamorous women that shop with us, so I blended an opulent bouquet with indulgent Vanilla and Casmir Wood.
 
On the other, I thought of how the Arcade has a cheeky, sexy past, so I took this quite literally and layered in hints of Fruits and Spices. The resulting fragrance is luxurious but it’s exciting – much like visiting the ROJA boutique itself.” - Roja Dove.