London Oud was originally created as a bespoke perfume for David Haye, former World Boxing Champion. It was crafted by Francois Merle Baudoin working directly with David over 18 months until David had the exact perfume he wanted. Davids brief was for a fresh fragrance with no powerful Oud note, to achieve this Francois used our natural Oud oil to project the power to other notes within the fragrance with its own note being almost undetectable, this is one of the unique and magical properties of real Oud Oil in the palette and expert hands of master perfumers. We loved this fresh perfume and graciously David allowed us to share this creation with you.
The fragrance opens like a fresh spring morning in London, with the mist rolling off the Thames and swirling across parks and around the ankles of early morning joggers. As the morning progresses, so too does the fragrance. Faint nuances of citrus and lavender give way to complex white floral notes, matching the vibrant character of the city.
The fragrance bustles through busy florals and exciting spices, perfectly reflecting cosmopolitan London. The day and the city drift through a warm afternoon into a balmy evening. Subtle and rich woods enhance this warm feel, with daring Oud preparing the senses for an exciting night of partying in the world’s greatest city.
Our perfumes are not created for the stereotypical gender... him or her... they are made to share. We are all individuals you decide.
No budget limitations, or target prices set for our Master Perfumers when creating our perfumes.
All of our Oud fragrances contain 100%  real organic Vintage Oud oil from sustainable sources Certified by CITES, the oil  is aged and matured for several years before we add it to our perfumes.