Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society in the early 20th century and a perfume connoisseur. In the family chateau, Fouquet created and perfected various essences for his own personal use. 

During his summer vacation in 1937, Albert met a young American student who was touring France in a convertible: John F. Kennedy. Within minutes of being introduced, JFK was captivated by the essence that Albert wore. John's charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning: "In this bottle, you will find the dash of French glamour that your American personality lacks." 

On returning from his vacation, Albert received a letter from John thanking him and informing him of the success his perfume was enjoying among his friends. He requested that Albert send him eight samples, "and if your production allows, another one for Bob." Upon fulfilling his request, Albert labeled the bottles with "EIGHT & BOB." 

Decades later, the formula has been completely recovered, along with its carefully crafted production process. Once again, it has become one of the most exclusive colognes, preferred by the world’s most elegant men.